Creative and inspiring young fashion bloggers and Instagrammers right here in Macau and Hong Kong

hayleylyla in pink 2017

I started blogging and instagramming back in 2012 when I was on a working holiday in Germany.  I wanted to document my journey via my camera and share it with friends and family. 

When people ask me what I do, my answer is usually “a bit of everything”. But you’ll see a pattern in my work. Luckily, it’s also what gets me out of bed every morning, and my love of relationships - finding them, building them and nurturing them, with candidates, colleagues, clients and customers alike, online and in real life. 

I’m also mildly OCD so you’ll rarely find red notifications on my home screen (i.e. e-mails get read and actioned immediately), and I’m big on getting shit done (i.e: obsessive planner and organizer). 

I have my own design/web studio (www.studio179.hk) offering creative solutions and digital marketing, and I also run an online fashion shop (www.thisisfaded.com).

In 2015-16, I have dedicated most of my time to the booming Hong Kong start-up community - with a focus on fashion, e-commerce and Tech related start-ups.     

What I enjoy most about what I do is surrounding myself with creative people who have big visions and do meaningful work. 

The biggest challenge is being your own boss. In previous positions, I usually answered to someone else. Now I am my own boss, with responsibility for handling everything related to the business. This means making a total commitment, sometimes at the expense of personal life.

Money isn’t the whole story, at least not for me. There’s a certain satisfaction in “doing it yourself” that may not be quantifiable, but is important. One of the biggest reasons for me is freedom. Some people just don’t like working for others, and they want the freedom to make their own decisions. Owning your own business is a way to achieve personal freedom on many levels.

When it comes to fashion, my favourite fashion trends and styles currently are Lace dresses, lightweight denim, silver ankle boots, flat ballet pumps and sparkling statement earrings.   

There’s no doubt that social media has revolutionized the fashion industry. It has completely changed almost every facet of modern living from the way we listen to music to our eating habits and the fashion industry is no exception, for better or for worse! 

To be a successful blogger, you have to be passionate about what you do.  Also, you have to be strategic and keep posting until you find a consistent theme if you want to gain more followers. 

Interview with MacauCLOSER back in June 2016, you can find the Traditional Chinese Version here and Simplified Chinese here